According to the book “HUG YOUR HATERS: HOW TO EMBRACE COMPLAINTS AND KEEP YOUR CUSTOMERS” by Jay Baer, Penquin 2016 “80% of businesses THINK they deliver “SUPERIOR” customer service. Only 8% of customers agree.”

What a disconnect! What are you doing to either PROVIDE a higher level of Customer Service OR educate, please customers so their perception of your service is better than 8%?