Dan Barrett - The 32 Second Entrepreneur



The 32 Second Entrepreneur

The 32 Second Entrepreneur:

Practical, Concise Advice for Operating a Successful Business

This collection of over 100 “.32 seconds” to read articles on BETTER SATISFYING CUSTOMERS, DEVELOPING GREAT STAFF, BETTER MANAGEMENT and SALES & MARKETING will REFRESH experienced business people and educate inexperienced staff with the ESSENTIALS to best satisfy and retain customers, for ANY TYPE or SIZE of business.

Buy Now: $25.00 Cdn (includes delivery)


“I found the book so helpful, I purchased one for each of my outlet managers.” Trevor T, Director of Operations TURKSTRA LUMBER

“I read the book while on vacation and returned to have Dan speak to our franchise group and provide a copy for each store.” M. Reynolds, RUFFINS PET CENTRES.

“Most new businesses only understand the mechanics of opening up – The 32 Second Entrepreneur gives new owners much more insight into some of the other areas that you need to address to ensure success.” Bob K, Owner Bobby K Entertainment

“If you have ever considered starting your own business, the 32 Second Entrepreneur will give you real tips on your path to success. If you already own a business, the 32 Second Entrepreneur may just rekindle your entrepreneurship fire once again”. Gary W, Owner New Author Publishing

“A real good read and reminder of many things I have learned in over 40 years in the food business. I passed it on to my son to read to assist him as he starts in the business as well.” Mel R, Sobey’s Franchisee

“Dan delivers an insightful expose on business ethics in well written, easy to read prose.” Ric McLeod, Wine Manager, Prime Wine Groups, Western New York

“I truly believe that this book is a MUST read for anyone thinking of starting a business and would be most beneficial to any existing business for owners and employees alike.”  Janet (Daley) Gigone, Wellness Center Owner

“A good read for anyone that is engaged in making customer service the backbone of their company. Great ideas for the new and important refreshers for the veterans.”  Dave P, Insurance company President

“I RE-learned a lot of things I had forgotten. The final close with customers story has already paid for the book ten fold.”   Joe S, Owner Paragon Automotive

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About Dan Barrett:

With over 25 years of business consulting experience, specializing  in Customer Service, I have witnessed what indeed “works” to best satisfy and retain customers. My philosophy is to simplify Customer Service, Sales & Marketing, Management and Staff Development so that anyone involved in a business can easily remember what they have do to CONSISTENTLY to  best serve customers and operate a profitable business. My 2 books, provide quick to read articles that can be quickly understood and implemented. My seminars, positively motivate staff to be the best they can be. I can HELP YOU – SINCERELY HELP YOUR CUSTOMERS CONSISTENTLY. Let’s we start today!”

For the past 25 years, I have consulted for a wide range of companies including Burger King, Wendy’s, The Buffalo Sabres/Bills/Bisons, I.G.A, Wegmans, The Prime Wine Group, Noco Motor Fuels, Delta Sonic Car Wash And Systems, Consumer’s Beverages, The Fort Erie And Queenston Duty Free Shops, The Buffalo Zoo and a variety of independent small businesses and restaurants.

Consulting consists of initially preparing Mystery Shopper reports to evaluate customer service, operations, merchandising, advertising, security, etc. Based on each report, I have provided constructive, practical advice to correct or improve upon existing conditions to better improve customer service, staff productivity and operations to better serve customers and improve profits.

I obtained a B.A. Degree from Ryerson University, School of Hospitality and Tourism in 1984. I continued acquiring business and customer service skills working in management positions for such companies as Shell Canada, Boots Drug Stores (now Pharma Plus) and Wardair airlines – Voted one of the world’s top airlines for Customer Service.


Contact Dan for insightful consulting, productive training seminars, informative speaking engagements and mystery shopper reports all by quote.

Profitable Presentations:

Humanizing the TOTAL Customer Experience for Better PROFITS: A 60 minute presentation by customer service expert Dan Barrett

Presentation promise – to help your business prosper by improving the total customer experience and better serving “every person” you serve… Learn More


“Your summaries have been quite enlightening for the management team at the zoo. Because of your service, several guest-related concerns have been already addressed sooner than later. We look forward to working with you in the future to ensure we are providing the best possible customer service for our guests at the BUFFALO ZOO.” … Michael P. Ahern, Director of marketing-Buffalo Zoo

“Your professionalism, flexibility, and attention to detail are well appreciated. The information you provided has helped us to identify areas where we can better serve our guests, and we are planning accordingly.” … Stan Makowski Jr. VP Arena Operations-First Niagara Center

“I have worked with Mr. Barrett for over 15 years and have found him to be very professional and his work very thorough. The information he has supplied to our organization has proven to be invaluable to the success of our business. He would be an asset to any company.” … Randy Writz, Area Director Cleveland/Erie-Wendy’s

“For over 30 years, Dan’s flexibility and insight has helped us improve our Mystery Shopper program. His experience and pride in reporting has given us new insights into our business. He is truly a great asset to any company.” … Amanda Allan, Customer Service Coordinator- Delta Sonic

“Dan’s reports, over the last 20 years, are a cost effective way of ascertaining the impact, on a customer, of the marketing, display and customer components of our businesses. This process helps us to inform, educate and motivate our employees to do an even better job. His insights have been most helpful and constructively critical of all aspects of our business that have an impact on the customer.” … Dave Batt, Systems Administrator-Prime Wines Group

“Dan demonstrates extraordinary insights into the needs of our business and provides a perspective that our business relies on. I would enthusiastically recommend Dan to other businesses who are looking for a unique perspective from which customer service training and standards are built on”. Michael Buczkowski, VP/General manager-Buffalo Bisons Baseball

“We have worked with Dan over 20 years and have experienced nothing but professional services and results. His program based on price for value is second to none. I highly recommend he develop a program for you to utilize in your business. I am extremely confident you will experience the same results.” … Robert. L. Newman, President-Noco Motor Fuels, Inc

“Dan’s unique perspective enabled us to effectively grade strengths and weaknesses in our employees. While we may not have wanted to hear some of the things he had to say, we realized how important it is to stay tuned in to our customer’s needs, and targeted areas we need to improve upon quickly. His program was a success in helping strengthen our customer service for the entire arena and I would recommend the program to help your organization as well.” … John R. Sinclair, Director of Ticket Operations and Services-Buffalo Sabres

“Dan’s reports are extremely eye opening and right on the money. His perspective is exactly what the IGA stores need to address if we are to accomplish our goals.” … John Mac Intyre, Division President-IGA

“Dan provides detailed and accurate information every month and my managers look forward to his reports. He is 100% trusted and provides excellent reports at a fair cost.”… Scott R. Spear, Director of Operations-Wendy’s of Buffalo/Rochester

Also Available:

The 32 Second Entrepreneur

Just starting or new to business? This easy to read, 150 page guide will provide you with easy to read,practical advice to consider starting a business, along with proven strategies to ensure excellent customer service, developing great staff, sales & marketing to attract customers and better management. Before spending time and $1,000’s investing in a business, spend $25 and read this book to ensure your on the right track.You will not make a better investment in your life!

Buy Now: $25.00 Cdn (includes delivery)